Looking for Black Friday deals in SC? Here are the 10 stores with the best discounts, report shows

Patrick McCreless
Elise Amendola/AP

If you plan to do any Black Friday shopping this year in South Carolina, you might as well prioritize where you go to get the biggest bang for your buck.

The annual kickoff to the holiday shopping season known as Black Friday is around the corner. In fact, though Black Friday is traditionally held the day after Thanksgiving, some stores have already begun offering deals, while others plan to soon expand their discounts over multiple days.

Black Friday sales have changed in recent years as online shopping has expanded. What once required shoppers to get up early and stand in long lines can now be done at home with the click of a button.

According to the National Retail Federation, 66.5 million people got their Black Friday deals in person last year, while 88 million made purchases online.

Still, what has not changed is that some retailers offer better deals than others each year.

To help consumers maximize their shopping, WalletHub, a major personal finance website, surveyed about 4,000 deals from 16 of the biggest U.S. retailers’ 2022 Black Friday ad scans. The WalletHub report ranks retailers by highest overall discount rate. It also ranks stores with the largest advertised discounts in certain product categories, including apparel and accessories, computers and phones, electronics, packaged goods, toys, appliances, furniture and jewelry.

Below is a list of the 10 retailers with the highest the percentage of discounts, followed by a list of the five stores with the biggest discounts by product category, according to WalletHub. Note that some stores are listed in the product category sections even though they did not make it into the top 10 overall ranking.

  1. JCPenney: 64.7%

  2. Belk: 64.2%

  3. Macy’s: 54%

  4. Office Depot/Office Max: 49.9%

  5. Kohl’s: 44.2%

  6. Lenovo: 40.7%

  7. Target: 32.9%

  8. Big Lots: 32.9%

  9. Academy Sports+Outdoors: 31.1%

  10. Home Depot: 30.9%

Biggest discounts by category

Apparel and accessories

  1. Belk: 64.07%

  2. JCPenney: 59.29%

  3. Walmart: 45.62%

  4. Macy’s: 43.3%

  5. Kohl’s: 41.85%

Computers and phones

  1. JCPenney: 57.48%

  2. Office Depot/Office Max: 40.69%

  3. Lenovo: 40.68%

  4. Best Buy: 34.87%

  5. Kohl’s: 34.85%

Electronics

  1. Belk: 72.56%

  2. Macy’s: 50.01%

  3. JCPenney: 49.51%

  4. Kohl’s: 35.42%

  5. Amazon: 32.54%

Packaged goods

  1. Walmart: 50.87%

  2. Macy’s: 41.63%

  3. Kohl’s: 40.4%

  4. BJ’s: 34.13%

  5. JCPenney: 27.98%

Toys

  1. Belk: 49.07%

  2. Kohl’s: 40.87%

  3. Amazon: 40.17%

  4. Target: 38.12%

  5. Macy’s: 36.48%

Appliances

  1. Belk: 62.68%

  2. JCPenney: 58.07%

  3. Big Lots: 47.69%

  4. Kohl’s: 40.5%

  5. Amazon: 34.36%

Furniture

  1. Office Depot/Office Max: 52.09%

  2. Target: 46.81%

  3. Amazon: 41.27%

  4. Kohl’s: 38.43%

  5. Big Lots: 37.38%

Jewelry

  1. Kohl’s: 75.76%

  2. JCPenney: 65.16%

  3. Macy’s: 63.67%

  4. Costco: 18.46%

  5. Amazon: 15.66%

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