10 Brands That Never Go on Sale

Louis Vuitton
Louis Vuitton

Although the best time to buy is always when something is on sale, some brands simply never (or almost never) discount their products. Typically, these brands are prestigious enough that customers are willing to pay full price.

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Here are 10 brands that never — or almost never — go on sale.

Last updated: May 4, 2021

KIEV, UKRAINE - JANUARY 29, 2015: Apple iPhone 5s, iPad Air 2 and MacBook Air.
KIEV, UKRAINE - JANUARY 29, 2015: Apple iPhone 5s, iPad Air 2 and MacBook Air.

Apple

Apple has very occasional sales — including a Black Friday sale — but they are few and far between, according to iMore. The tech retailer will occasionally mark down a specific product, and although it will be discounted on its website, it’s typically not advertised and there won’t any signage about these sales in its stores. So, for the most part, you’ll have to pay the full sales prices for any Apple product.

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Away

Trendy luggage brand Away almost never goes on sale. In March, the company had its second sale of all time, Marie Claire reported. So unless you get very lucky with your timing, you probably won’t be able to get these travel accessories at a discount.

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Toronto, Canada - July 9, 2019: Canada Goose Headquarters in Toronto.
Toronto, Canada - July 9, 2019: Canada Goose Headquarters in Toronto.

Canada Goose

Outerwear retailer Canada Goose is known for having extra-warm coats — but you’ll have to pay full price if you want one of them.

“We are proud of the high-quality products we manufacture, and we stand behind the workmanship and expertise that goes into creating each parka, sweater, lightweight down jacket and accessory we make. As such, we never hold Canada Goose sales or Black Friday discounts, either on our website or in our stores,” the company states on its website.

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Chanel flap bag
Chanel flap bag

Chanel

You can find vintage Chanel bags sold at a discount, but you won’t ever find its iconic bags — including the 2.55, boy bag and classic flaps — sold at a discount when they are new, Style Barista reported. However, you can buy some of its other products at a discount during its bi-annual sales and during department store sales.

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Hermes fuchsia ostrich Kell bag.
Hermes fuchsia ostrich Kell bag.

Hermes

Technically, Hermes does go on sale, but it only happens twice a year — and only in Paris. However, its bi-annual sample sale at Le Palais de Congress does not include its famous handbags, BagAddicts Anonymous reported. So if you’re looking to buy a coveted Kelly or Birkin bag, be prepared to pay full price.

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PARIS-SEPTEMBER 30, 2016.
PARIS-SEPTEMBER 30, 2016.

Louis Vuitton

Luxury retailer Louis Vuitton never has sales and it does not have an outlet store. If you find marked-down Louis Vuitton merchandise online, chances are that it’s fake.

According to the brand’s official site, “Louis Vuitton never marks down its prices, so unless they are secondhand, discounted Louis Vuitton items found online are highly suspicious of being counterfeit.”

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Lush Fresh Handmade Cosmetic’s organic,colorful soap bars on display, selling natural hair and beauty products.
Lush Fresh Handmade Cosmetic’s organic,colorful soap bars on display, selling natural hair and beauty products.

Lush

Upscale bath and body retailer Lush only has one sale a year — its BOGO sale that happens annually the day after Christmas. If you’re shopping any other day of the year, however, don’t expect to get any discounts.

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Peloton exercise bike
Peloton exercise bike

Peloton

Peloton sales boomed amid the pandemic — and all those customers paid full price. According to Pelo Buddy, “the Peloton doesn’t ever go on sale, in the traditional sense. Black Friday deals, referral codes, or military/health discounts are typically the only way to save money on the purchase of [a] new Peloton bike or tread, and this just gets you free accessories.”

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Tiffany Co necklace
Tiffany Co necklace

Tiffany & Co.

If you want to get your hands on that iconic Tiffany blue jewelry box, you’ll always have to pay full price.

“Tiffany does not conduct price promotional sales on Black Friday or any other day,” Mark Aaron, former vice president of investor relations at Tiffany, told MarketWatch.

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Campbell, USA - May 9, 2016: Trader Joe's grocery store in campbell California with sign above the entrance.
Campbell, USA - May 9, 2016: Trader Joe's grocery store in campbell California with sign above the entrance.

Trader Joe's

Unlike other grocery store chains, Trader Joe’s never marks down its products.

“‘Sale’ is a four-letter word to us,” the company states on its website. “We have low prices, every day. NO coupons. NO membership cards. NO discounts. NO glitzy promotions or couponing wars at our stores. We offer the best everyday values, every day.”

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