AOL.com Video - Zynga IPO May Raise $1 Billion

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Zynga IPO May Raise $1 Billion

Description:Zynga hopes to translate its success in Farmville to Wall Street. The company plans to sell 100 million shares for as much as $1 billion in an initial public offering this week. Many investors are eager to own a piece of the company, known for Farmville and Mafia Wars, because unlike many game makers, it earns a profit. Zynga makes money by selling virtual items to its more than 260 million active users. Lance Ulanoff, Editor in Chief of Mashable, says that business model is sustainable. (1:57)

Source: Reuters

Tags: Zynga IPO May Raise $1 Billion , farmville developer , lance ulanoff , mafia wars developer