AOL.com Video - YuMe and Samsung in Pact to Power an Analyze Video Ads on Smart TV's

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YuMe and Samsung in Pact to Power an Analyze Video Ads on Smart TV's

Description:YuMe, a provider of digital video advertising services, announced on Monday at CES an alliance with Samsung to power the advertising platform for the electronics giant's smart televisions. In addition to powering the advertising, YuMe is also providing metrics around brand lift from ads on the TV's, in a collaboration with Vizu, an analytics company.Yesterday, we spoke with YuMe's Ed Haslam about the arrangement with Samsung. Samsung is a major investor in YuMe. (2:29)

Source: BeetTV

Tags: YuMe and Samsung Collaborate on Video Ads , 2012 CES , beet.tv , BeetTV