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VIDEO:News

Your Donut Loyalty Will Soon Be Rewarded

Description:Loyalty cards are all the rage these days. Not only do cost-conscious consumers like to save a buck or two, but the customer data they can generate turns out to be a very useful thing for companies to have. WSJ's Tom Gara reports. (2:58)

Source: WSJLive

Tags: Your Donut Loyalty Will Soon Be Rewarded , costumer loyalty , dunkin loyalty cards , The Wall Street Journal

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