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WPP's Media Innovation Group on Social Media Integration and Creative

Description:Brands that will be successful in social media are those that integrate naturally into social media conversations and digital mediums, said Jon Greenwood, president of WPP's Media Innovation Group, during an interview at CES. 'The brands that work with the right agencies and figure out how to provide the right social messaging so the messages integrate more into the fields of knowledge, news and entertainment as opposed to what would be considered ads, that will be transitioning'. (2:22)

Source: BeetTV

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