AOL.com Video - WPP's 24/7 Real Media Ad Platform Integrates Panache's Video Ad Formats

VIDEO:Tech

WPP's 24/7 Real Media Ad Platform Integrates Panache's Video Ad Formats

Description:Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad formats into its existing ad platform. We caught up with Jill Druschke, VP marketing and business development at 24/7 Real Media at CES, and she shared details on how the Panache formats are being used by WPP's ad network. (3:23)

Source: BeetTV

Tags: WPP's 24/7 Real Media Ad Platform , 24/7 real media , 24/7 real media marketing , advanced video ad format