WPP's 24/7 Real Media Ad Platform Integrates Panache's Video Ad Formats
Description:Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad formats into its existing ad platform. We caught up with Jill Druschke, VP marketing and business development at 24/7 Real Media at CES, and she shared details on how the Panache formats are being used by WPP's ad network.(3:23)