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WPP's 24/7 Media Touts Cross-Platform Monetization

Description:As consumer video viewing spreads across devices, advertisers increasingly will want tools and analytics to track, measure and reach those audiences. That's what 24/7 Media is aiming to do, Nicolle Pangis, President of Real Media Group, a division of 24/7 Media, WPP's marketing technology company, tells Beet.TV in an interview. (5:04)

Source: BeetTV

Tags: WPP's 24/7 Media Touts Cross-Platform Monetization , beet.tv , BeetTV , marketing and monetization