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AOL.com Video - Why Things Catch On by Jonah Berger

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VIDEO:Arts

Why Things Catch On by Jonah Berger

Description:Learn more abot Jonah Berger and his novel on why certain products and ideas go viral. Wharton professor Jonah Berger explains the elements discussed in his novel. (3:21)

Source: Simon&Schuster

Tags: Why Things Catch On by Jonah Berger , simon and schuster , the tipping point novel , why social influences work

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