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Why the Metrics Around Online Video Are Essential

Description:Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, (2:52)

Source: BeetTV

Tags: Why the Metrics Around Online Video Are Essential , beet.tv , BeetTV , Jayant Kadambi