AOL.com Video - What Gatorade Teaches About Social Media Branding Innovation

VIDEO:Business

What Gatorade Teaches About Social Media Branding Innovation

Description:In Chapter 10 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares how big brands are innovating customer relationship marketing by using large scale social media monitoring. She cites Gatorade, and its social media "war room" as an example of how a company is putting a higher priority on monitoring and engaging social media customer feedback, ideas, and exchanges. (1:33)

Source: Capture Your Flag

Tags: Gatorades Social Media Branding Innovation , capture your flag , caroline giegerich , customer relationship