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Vivaki's The Pool Tackling Tablet Ad Formats

Description:Bolstered by its work developing formats for online video, Vivaki's The Pool is now working to develop best practices and formats for tablets, said Innovations Director at Vivaki Beth Doyle during a recent interview with Beet.TV. Issues to consider for tablet ads are whether tablet ad formats should be interstitials, banners, pre-rolls or something else, Doyle said. (4:16)

Source: BeetTV

Tags: Vivaki's The Pool Tackling Tablet Ad Formats , Advertising in Tablets , banners in tablets , beet.tv