YouTube May Solve Video Inventory Shortage, Digitas' Kontonis

The dearth in quality inventory for online video ads could be solved by YouTube's partner program and more attention paid to "Web TV" shows. That was the suggestion of Paul Kontonis, VP and Group Director for Brand Content at Digitas, who addressed the issues of video inventory raised by Joy Marcus, partner at venture capital firm Draper Fisher Jurvetson and the former General Manager of Dailymotion North America.