Why Work in an Advertising Agency

In Chapter 1 of 10, marketing innovator and digital strategist Caroline Giegerich shares why she enjoys working in an advertising agency environment. Over the past year, Giegerich left a digital marketing position at HBO for an agency. She enjoys getting to work across multiple major brands - including Lucas Arts, Kia, Dr. Pepper / Snapple, and Liongate. The transition into a client services environment required Giegerich to learn the various groups within the agency and how teams collaborate.