What Draws a Creative to Practical Problem Solving

In Chapter 16 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares why she is drawn to practical problem solving. As someone who enjoys making things, Serota is drawn to going beyond the conceptual to physically address the issue or concern. Serota is an interaction designer at frog design and a professor at the Austin Center for Design.