TiVo’s TRA Unit Expands Coverage To Digital Sector

TRA, the technology innovator that specializes in quantifying and maximizing advertising ROI, which was acquired by TiVo earlier this year, is preparing to go all media. At the Smart TV and Multi-screen Advertising Summit in San Francisco, Vice Chariman, founder and CRO Bill Harvey spoke with us about this development. He explains that, “Cable is now at a point where they’ve kind of topped out in terms of gaining new customers in the U.S.