In Chapter 6 of 16 in his 2012 Capture Your Flag interview, author and public speaker Simon Sinek first starts by doing something specific each day. For him it is "inspiring others to do what inspires them." What gives his life meaning is when he is able to fulfill that cause or do the thing that drives and inspires him. Simon Sinek teaches leaders and organizations how to inspire people. His goal is to "inspire people to do the things that inspire them".