Simon Sinek Explains When an Idea Is Worth Turning Into a Book

In his 2012 Capture Your Flag interview, author and public speaker Simon Sinek answers the question "How Do You Take Collections of Ideas and Turn Them Into Books?" Sinek focuses less on the collection of ideas and more on how to take an idea, attack a problem and do so by taking your readers on a journey. Simon Sinek teaches leaders and organizations how to inspire people. His goal is to "inspire people to do the things that inspire them" and help others find fulfillment in their work.