Scentapalooza at NewBeauty at Fred Segal

It's time for another fun event from NewBeauty at Fred Segal. This time we invited perfume and fragrance lovers to come and sample custom-blended scents by Memoire Liquide, our very own bespoke perfume brand. Attendees enjoyed cocktails by Qream Liqueur and mingled with other perfume enthusiasts. Check out the video to see what scents they enjoy best.