Maximizing Ads on Premium Video: Must Be Dynamically Served, Adobe's Helfand

Premium video publishers need to customize the number of ads per show, depending on the interest of the individual viewer and other factors, in a dynamic not a "static" ad delivery scenario, says Jeremy Helfand, VP for Video Monetization at Adobe, in this segment from the Beet.TV Global Video Summit at the BBC Worldwide. In this segment, he notes that typical ad load (number of ads) on premium video is less than on its television counterpart.