Luli Fama Rocks! We think that Luli Fama Swimwear Rocks! Earning acclaim as well as a devoted following of consumers and celebrities (including Beyonce, Nicole Scherzinger, Cindy Crawford and Jennifer Aniston), Luli Fama's bikinis have a unique look that is sophisticated, festive and charmingly girly. The Miami based swimsuit line is especially noteworthy for its famous and sexy "scrunch butt" bikini bottoms that have been imitated, but never duplicated.