Geoff Hamm on How to Make Customers Business Development Partners

In Chapter 14 of 16 of his 2010 Capture Your Flag interview, online media sales executive Geoff Hamm highlights how innovative industries create opportunities for customers to become new business development partners. Unproven technology products serving new markets offers existing clients to participate in the business development process. Hamm compares online advertising development to how Proctor and Gamble participated in the television advertising industry development.