Simon Sinek on How Brands Influence Consumer Behavior

In Chapter 5 of 16, "Start With Why" author urges students, professionals, and consumers to recognize that negative media and messaging is often used only to sell products and does not reflect a true state of mind. Brands use marketing tactics to influence consumer behavior, loyalty, and decision making. Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, and manipulation.