Finding Joy in Affecting How Others See the World

In Chapter 4 of 17 in his 2012 interview, entrepreneur Doug Jaeger notes how he finds joy creating and making things or stimuli - designs, experiences, products - that shape how others see the world. He revels in understanding the reactions from what he presents and using that to shape future work. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery.