ESPN Launches Live Programming Via TV Everywhere Service to XBox Live

ESPN rolled out an expansion of its TV Everywhere product with the launch of WatchESPN within the Xbox Live app that brings live ESPN programming to the gaming console, says Raphael Poplock, VP Games and Partnerships at ESPN. He shares details with Beet.TV on the features and services enabled by the new rollout, as well as how it fits into the digital array of programming the sports media company offers.