Elemental Debuts H.265, "Next Generation" Video Compression Standard

Elemental, the Portland, Oregon-based video compression hardware and cloud provider, presented its video compression solution for H.265 at the IBC conference. According to Keith Wymbs, VP, the "next generation" video standard has shown increased of bitrate of 40 percent, while retaining the quality of H.264, the current standard. He sees this standard being adopted next year - with its first implementation in mobile.