Black Friday actually began on Thursday for some retailers But at Macy's flagship store in New York City, the doors didn't open until midnight Friday with 11,000 customers waiting; and the crowd continued well into the morning. "There's a lot of people out here. It's crazy. I had to get out of here quick." "It's unbelievable how many, how cheap all the things in Macy's are. We were in there half-past six this morning and we only flew in last night."