Awesome Theater Morphs Image for 'Frozen,' 'The Hobbit,' Other Movies

A movie theatre in the midwest is using its marquee to have some fun with the freezing temperatures. As Gillian Pensavalle (@GillianWithaG) finds, this isn't the first time the Eisentraut family, which owns several cinemas, has changed the appearance of one of its theaters to make the moviegoing experience more exciting.