Videology's Scott Ferber: Video Ads Bring Big ROI to TV Campaigns
Description:Using brand survey technology, Videology has discovered that online video with commercial tv ads increases brand awareness in triple-digit percentages, says Scott Ferber, CEO of Videology.
The marketing campaign tracks two alike groups and their spending. The group that was shown the ads, versus the group that was not, had a difference in purchasing that created a three- to four-digit percentage increase in returns on investment.(10:43)