AOL.com Video - Videology's Collider Unit Touts 'Confirmed Vs. Inferred' Mobile Advertising Targeting

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Videology's Collider Unit Touts "Confirmed Vs. Inferred" Mobile Advertising Targeting

Description:Most mobile targeting strategies are inferred, rather than confirmed, but the latter is much more precise, says Peter Hagerty, Senior VP of Strategic Partnerships at Collider Media, a mobile data management platform owned by online video technology company Videology, during an interview with Beet.TV at IAB Leadership Meeting. He explains that Collider's strategy is to use its technology to precisely reach consumers in market for different products. (6:27)

Source: BeetTV

Tags: beet.tv , BeetTV , collider media , pete hagerty conferred targeting