Video View Fraud Perpetuated by Venture-Backed Companies
Description:PALM SPRINGS, CA - Fraud around viewable advertising was one of the biggest issues discussed at the recent IAB leadership meeting.
In this interview with Beet.TV, Frank Voris, CEO of VivaKi, says that there is widespread fraud and the industry has to take action. Among the bad players are (unnamed) venture-backed companies who drive false views to build their own valuation. He calls this practice "unsustainable."(3:08)