Video Search Optimization is Powered by Grassroot Popularity
Description:For videos to be successfully found through search, they need to build a following first, says, the president of Truveo, the San Francisco-based video search unit of AOL.Similar to the way that text search engines track the popularity of pages and indexes them accordingly, video search engines like Truveo monitor what is popular. The popularity of clips effects how high they place in results pages. Using proper metadata and correct RSS classification are important.(3:37)