Video Search at a Crossroads With Increased Adoption of 'Schema'
Description:Effective video search has been limited, largely since search engines don't index images. But things are changing with the implementation of Schema, a technology which allows video producers to "wrap" a transcript as an "object" into a video. The Schema initiative is an industry collaboration of Google, Microsoft, Yahoo and Yandex. It was first introduced to the industry last year. (7:28)