Video Campaigns Must Be Bespoke for Brands and Consumers
Description:LONDON -- Tailor video to the brand, the medium and the consumer. That's the advice of Kristen Kelly, VP and International Business Director at Starcom MediaVest Group in an interview with Beet.TV. "Understand the consumer and where they're at in the decision journey. You can do awareness marketing and direct response. Understand how people are using your content, what they're receptive to and what you want them to do after," she says, offering advice to other marketers.