Description:While many publishers have been building video Apps, in response to the dramatic rise of video consumption via the iPad, iPhone and Android, it's not a very effective environment for discovery, according to Ross Rubin, top technology analyst at the NPD Group. He notes that there is no content index of video Apps at the present time. His comments were echoed by Bloomberg global web chief Kevin Krim who says that search optimization around the publishers 13,000 video clips is essential.
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