AOL.com Video - Valentine's Day Is Bed of Roses For Supermarkets

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Valentine's Day Is Bed of Roses For Supermarkets

Description:They only last a few days but flowers are a growth industry worth an estimate 40 billion dollars. Europe accounts for more than 60 percent of the market - and it's worth $2.7bln in the UK alone. But the financial crisis of 2008 has changed the way it operates. Helen Evans is from New Covent Garden Market, London's biggest wholesale supplier of cut flowers. (2:21)

Source: Reuters

Tags: reuters , english , europe , Helen Evans