AOL.com Video - Turner Finds Full Online Video Ad Loads Acceptable in Europe

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Turner Finds Full Online Video Ad Loads Acceptable in Europe

Description:As publishers seek to maximize revenue around online video, many are studying consumer attitude towards the number of in-stream ads they will accept. According to early research by Turner in Europe, which distributes entertainment content online, consumer are willing to accept a full ad load as long as the ads are relevant. These are the comments by Caroline Casey, Director of Digital Development for Turner in Europe, in this interview. (2:18)

Source: BeetTV

Tags: Turners Full Online Video Ad Loads in Europe , beet.tv , BeetTV , Caroline Casey