Tremor's Andy Tu on the Rise in Online Video Ads Consumption
Description:
The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos views, up 25 percent since June according to the most recent numbers from comScore.While many of those ads were serviced by big publishers including Microsoft, AOL and Google, nearly half were served by video ad networks such as Tremor Media, Adap.tv, Brightroll, YuMe, BBE and several others.Tremor was the biggest player, serving some 477 million ads in November, comScore reports.(4:59)