The Ugly Truth of Online Video: Nearly 40% of Impressions Are a "Fraud"
Description: As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management platform Vindico, in this interview with Beet.TV. That could run the gamut from auto-initiated, auto mute or video-in-banner spots. But those formats shouldn't be priced or valued the same way as premium video impressions that can command video CPMs, he explains, calling out the bad seeds in the business.(5:05)