AOL.com Video - The Second Phase of Online Video Is About Metadata

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The Second Phase of Online Video Is About Metadata

Description:While the fundamental the technology of video publishing is well established, the "second phase" is making content contextually relevant across devices and in real-time. The key is the effective use of metadata, says Tom Wilde CEO of RAMP, the Boston-based company that provides data services to big publishers and TV networks including NBC Universal, Fox and the Meredith Corporation. We spoke with Wilde recently at the Beet.TV executive retreat. (2:23)

Source: BeetTV

Tags: beet.tv , BeetTV , contextualizing data across devices , effective use of ad metadata