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The New York Times Launches Real-Time Ad Serving With Twitter Data

Description:The New York Times has launched "Spark," a product created by the Times' R&D lab that serves display advertising into stories as they are trending on Twitter, matched with the demographics of the users who "touch" the story on the social network, explains Michael Zimbalist, VP fo R&D. (6:23)

Source: BeetTV

Tags: ad targeting media , automatic advertising system , beet.tv , BeetTV