The New York Times Goes All-In With Programmatic Ad Sales
Description:When Matt Prohaska joined The New York Times as programmatic advertising director in May, it was clear The Gray Lady intended to open up her ad inventory to newfangled programmatic ad bidding technology. Now that process has started in earnest.
"In the last few months, we've directly engaged our sales force and integrated programmatic in to everything we do as an organization," Prohaska tells Beet.TV in this video interview.(5:12)