AOL.com Video - The Fourth Screen Experience

VIDEO:Tech

The Fourth Screen Experience

Description:Digital advertising agency Avenue A-Razorfish wants to bring brand experiences to the "fourth screen" - a screen beyond the silver screen, TV, and computer. The term "fourth screen" is sometimes used to refer to mobile phones, but Avenue A-Razorfish has envisioned something larger: the storefront window. Consumers will be able to interact with a brand's website through storefront touch-screens, according to Emerging Media VP Terri Walter. (2:49)

Source: BeetTV

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