AOL.com Video - The Effect of Apps on Video News Producer Brands

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The Effect of Apps on Video News Producer Brands

Description:The power of Apps for video news producers is profound, allowing them to "reinvent" themselves to consumers says CNN.com's Mike Toppo, Senior Director for News Operations in this segment from the Beet.TV Video Journalism Summit at The Washington Post earlier this month. Says Jeff Whatcott, Senior VP of Brightcove, that publishers are finding a signficant value in "customer loyalty" around the new medium.Watch CNN's Mike Toppo and Reuters' Stephanovich weigh in on brand awareness with apps. (3:50)

Source: BeetTV

Tags: The Effect of Apps on Video News Producer Brands , apps for brand awareness , beet.tv , BeetTV