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The Digital Dream: Ad Formats That Keep Users on Page

Description:The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, Senior VP and Chief Digital Officer with the Gannett Company, in this on-stage dialog with Ashley Swartz, CEO and Founder of Furious Minds at the recent Beet.TV executive retreat. "We need some kind of indication on an ad that when you click that you'll stay within the format rather than clicking away," he says. (8:46)

Source: BeetTV

Tags: ad formats , advertising online , beet.tv , BeetTV