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The Challenges and Rewards of Advanced TV Advertising

Description:"Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely Swartz. As a result, advertising is changing as well. Swartz reports from the Rovi booth at CES about the growing need for interactive, data-driven ad delivery and how Rovi’s multi-screen advertising solutions play into that demand. (2:42)

Source: BeetTV

Tags: Challenges of Advanced TV Advertising , advertising 2013 challenge , beet.tv , BeetTV