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VIDEO:Tech

The Benefits of Viral Video Marketing Online

Description:Sara Lee's recent "Mama Saga" campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe. The iconic food brand launched its first big social media campaign this fall for its deli meats line and created three mom-centric viral videos for the marketing push that included a buy on the video portal Metacafe, which counts 14 million unique visitors per month. (6:22)

Source: BeetTV

Tags: Benefits of Viral Video Marketing Online , beet.tv , BeetTV , Jack Rotherham

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