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The "Addressable" Electorate: Microsoft Xbox LIVE and 2012 Presidential Election

Description:Microsoft's Xbox LIVE, the fast growing gaming console, which has become a primary video consumption platform for some 40 million users around the globe, allows advertisers to reach highly specific audiences according to interests, gender, location and other factors. Here in in the United States, Microsoft is working with advertisers on several micro-targeted campaigns. (4:24)

Source: BeetTV

Tags: Microsoft Xbox LIVE Ad Targeting System , beet.tv , BeetTV , geo specific targeting system