AOL.com Video - Technology Set to Transform Ad Buisness Via Programmatic Buying

VIDEO:Tech

Technology Set to Transform Ad Buisness Via Programmatic Buying

Description:The programmatic buying and selling of digital advertising is set to transform the way the the ad business operates. "It is a 'sea change,'" says Beet.TV's Ashley Swartz in this wrap-up of our summit on Video Advertising and Real Time-Buying. The conference featured Rob Norman, Global Chief Digital Officer, who explains how real-time buying will transform the television business. (4:30)

Source: BeetTV

Tags: Ad Buisness Transformation Via Programmatic Buying , ad buisness , advertising technology , Ashley Swartz