AOL.com Video - Steve Jurvetson on Nielsen's Media Viewership Measurement

VIDEO:Tech

Steve Jurvetson on Nielsen's Media Viewership Measurement

Description:Nielsen teamed with Integrated Media Mesurement Inc. to create the first out-of-home national television rating system, the companies announced yesterday. IMMI uses cell phones to measure consumers' media consumption wherever they happen to be, making it possible to track viewing in locations like gyms, offices, and bars.The full press release can be viewed here. Andy interviewed Steve Jurvetson at the AlwaysOn conference about IMMI. (4:25)

Source: BeetTV

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